VODAFONE – Creating and launching Vodafone’s first Internet service

Invented Vodafone 360 to combat churn and inspire a movement of young fans. Designed the service's end-to-end customer experience, and led its global go-to-market launch, overseeing and collaborating with a stable of 7 agencies in multiple markets around the world.

“Will launch a set of new internet services for mobile and PC that draws on the growing popularity of social networking on the move” – The Wall Street Journal

“Vodafone 360 goes further, integrating a host of social networking services so that users can see at a glance what their friends are doing without having to switch between different applications on the phone.“ – The Guardian

“Seeing the Vodafone 360 service which launches tomorrow -  my conclusion: this is something consumers will want - and businesses will envy.” - eWeek

“But Vodafone 360, by bringing together lots of different social media aims to be more attractive to the user than either of these options, giving Vodafone more of a chance to be more than just a dumb pipe for other companies' branded experiences. It looks to be doing it very well too.” - eWeek

“Vodafone 360 may well change the way we look at mobile forever…this is what we have been waiting for” – Documentally.com

“Looks good and well thought out” – London Calling

“Voice and data services are only going to get cheaper. The  last thing mobile networks want is to become “dumb pipes”.  So here’s a network trying to increase the value of its proposition by offering its own services.” – TechCrunch

“…an interesting move in an attempt to win hearts and minds and woo other customers” - Mirror

All FIGHTBALL – Inventing a new sport LEXUS – Reinventing the test drive VODAFONE – Creating Vodafone’s first Internet service LAND ROVER – Architecting a new customer experience JAGUAR – Designing a new customer journey BLUE NILE – Creating a powerful brand platform TOMS – Shifting the brand’s model from ‘giving’ to ‘changemaking’ ALDO – Gamifying the shoe catalog ABSOLUT – Developing a new product extension strategy ADIDAS – Creating an Olympics creative platform ALDO – Creating ALDO Shoes for Life LEXUS – Creating an after dark in-car talk show BUDWEISER – Creating a digital publishing platform ASICS – Creating interactive content that Stops at Never BUD LIGHT – Promoting Superbowl beer delivery DKMS – Reinventing cause marketing MOZILLA – Service design and invention HUMANA – Developing the Freewheelin bike sharing program RALPH LAUREN – Creating the brand’s first social media launch HUMANA – Developing a new active gaming platform AMERICAN EXPRESS – Developing future-facing brand behavior guidelines MICROSOFT – Product innovation and positioning STELLA ARTOIS – Creating a new content strategy TARGET – Designing a fan-based e-catalog TARGET – Inspiring trial prior to market entry TARGET – Designing shoppable ‘home storefronts’ JOSE CUERVO – Creating a guilt-free brand marketing platform YOTA – Developing a novel double display phone WIRED – Creating disruptive branding and design ZACAPA RUM – Creating a digital tasting experience

FIGHTBALL – Inventing a new sport LEXUS – Reinventing the test drive VODAFONE – Creating Vodafone’s first Internet service LAND ROVER – Architecting a new customer experience JAGUAR – Designing a new customer journey BLUE NILE – Creating a powerful brand platform TOMS – Shifting the brand’s model from ‘giving’ to ‘changemaking’ ALDO – Gamifying the shoe catalog ABSOLUT – Developing a new product extension strategy ADIDAS – Creating an Olympics creative platform ALDO – Creating ALDO Shoes for Life LEXUS – Creating an after dark in-car talk show BUDWEISER – Creating a digital publishing platform ASICS – Creating interactive content that Stops at Never BUD LIGHT – Promoting Superbowl beer delivery DKMS – Reinventing cause marketing MOZILLA – Service design and invention HUMANA – Developing the Freewheelin bike sharing program RALPH LAUREN – Creating the brand’s first social media launch HUMANA – Developing a new active gaming platform AMERICAN EXPRESS – Developing future-facing brand behavior guidelines MICROSOFT – Product innovation and positioning STELLA ARTOIS – Creating a new content strategy TARGET – Designing a fan-based e-catalog TARGET – Inspiring trial prior to market entry TARGET – Designing shoppable ‘home storefronts’ JOSE CUERVO – Creating a guilt-free brand marketing platform YOTA – Developing a novel double display phone WIRED – Creating disruptive branding and design ZACAPA RUM – Creating a digital tasting experience