TOMS – Shifting the brand’s model from ‘giving’ to ‘changemaking’

Developed a strategic shift in the brand’s model from ‘giving’ to ‘changemaking’ to create energy, brand momentum and marketplace growth. Implemented a marketing effort that re-introduced the brand and helped define the tribe it serves, resulting in a 30% increase in sales YOY.

All FIGHTBALL – Inventing a new sport LEXUS – Reinventing the test drive VODAFONE – Creating Vodafone’s first Internet service LAND ROVER – Architecting a new customer experience JAGUAR – Designing a new customer journey BLUE NILE – Creating a powerful brand platform TOMS – Shifting the brand’s model from ‘giving’ to ‘changemaking’ ALDO – Gamifying the shoe catalog ABSOLUT – Developing a new product extension strategy ADIDAS – Creating an Olympics creative platform ALDO – Creating ALDO Shoes for Life LEXUS – Creating an after dark in-car talk show BUDWEISER – Creating a digital publishing platform ASICS – Creating interactive content that Stops at Never BUD LIGHT – Promoting Superbowl beer delivery DKMS – Reinventing cause marketing MOZILLA – Service design and invention HUMANA – Developing the Freewheelin bike sharing program RALPH LAUREN – Creating the brand’s first social media launch HUMANA – Developing a new active gaming platform AMERICAN EXPRESS – Developing future-facing brand behavior guidelines MICROSOFT – Product innovation and positioning STELLA ARTOIS – Creating a new content strategy TARGET – Designing a fan-based e-catalog TARGET – Inspiring trial prior to market entry TARGET – Designing shoppable ‘home storefronts’ JOSE CUERVO – Creating a guilt-free brand marketing platform YOTA – Developing a novel double display phone WIRED – Creating disruptive branding and design ZACAPA RUM – Creating a digital tasting experience

FIGHTBALL – Inventing a new sport LEXUS – Reinventing the test drive VODAFONE – Creating Vodafone’s first Internet service LAND ROVER – Architecting a new customer experience JAGUAR – Designing a new customer journey BLUE NILE – Creating a powerful brand platform TOMS – Shifting the brand’s model from ‘giving’ to ‘changemaking’ ALDO – Gamifying the shoe catalog ABSOLUT – Developing a new product extension strategy ADIDAS – Creating an Olympics creative platform ALDO – Creating ALDO Shoes for Life LEXUS – Creating an after dark in-car talk show BUDWEISER – Creating a digital publishing platform ASICS – Creating interactive content that Stops at Never BUD LIGHT – Promoting Superbowl beer delivery DKMS – Reinventing cause marketing MOZILLA – Service design and invention HUMANA – Developing the Freewheelin bike sharing program RALPH LAUREN – Creating the brand’s first social media launch HUMANA – Developing a new active gaming platform AMERICAN EXPRESS – Developing future-facing brand behavior guidelines MICROSOFT – Product innovation and positioning STELLA ARTOIS – Creating a new content strategy TARGET – Designing a fan-based e-catalog TARGET – Inspiring trial prior to market entry TARGET – Designing shoppable ‘home storefronts’ JOSE CUERVO – Creating a guilt-free brand marketing platform YOTA – Developing a novel double display phone WIRED – Creating disruptive branding and design ZACAPA RUM – Creating a digital tasting experience