MICROSOFT – Product innovation and positioning

Devised product innovation strategies, and helped concept and position new products, services and experiences for the Microsoft Devices Group, with an aim to transform the way people work, create and learn.

All FIGHTBALL – Inventing a new sport LEXUS – Reinventing the test drive VODAFONE – Creating Vodafone’s first Internet service LAND ROVER – Architecting a new customer experience JAGUAR – Designing a new customer journey BLUE NILE – Creating a powerful brand platform TOMS – Shifting the brand’s model from ‘giving’ to ‘changemaking’ ALDO – Gamifying the shoe catalog ABSOLUT – Developing a new product extension strategy ADIDAS – Creating an Olympics creative platform ALDO – Creating ALDO Shoes for Life LEXUS – Creating an after dark in-car talk show BUDWEISER – Creating a digital publishing platform ASICS – Creating interactive content that Stops at Never BUD LIGHT – Promoting Superbowl beer delivery DKMS – Reinventing cause marketing MOZILLA – Service design and invention HUMANA – Developing the Freewheelin bike sharing program RALPH LAUREN – Creating the brand’s first social media launch HUMANA – Developing a new active gaming platform AMERICAN EXPRESS – Developing future-facing brand behavior guidelines MICROSOFT – Product innovation and positioning STELLA ARTOIS – Creating a new content strategy TARGET – Designing a fan-based e-catalog TARGET – Inspiring trial prior to market entry TARGET – Designing shoppable ‘home storefronts’ JOSE CUERVO – Creating a guilt-free brand marketing platform YOTA – Developing a novel double display phone WIRED – Creating disruptive branding and design ZACAPA RUM – Creating a digital tasting experience

FIGHTBALL – Inventing a new sport LEXUS – Reinventing the test drive VODAFONE – Creating Vodafone’s first Internet service LAND ROVER – Architecting a new customer experience JAGUAR – Designing a new customer journey BLUE NILE – Creating a powerful brand platform TOMS – Shifting the brand’s model from ‘giving’ to ‘changemaking’ ALDO – Gamifying the shoe catalog ABSOLUT – Developing a new product extension strategy ADIDAS – Creating an Olympics creative platform ALDO – Creating ALDO Shoes for Life LEXUS – Creating an after dark in-car talk show BUDWEISER – Creating a digital publishing platform ASICS – Creating interactive content that Stops at Never BUD LIGHT – Promoting Superbowl beer delivery DKMS – Reinventing cause marketing MOZILLA – Service design and invention HUMANA – Developing the Freewheelin bike sharing program RALPH LAUREN – Creating the brand’s first social media launch HUMANA – Developing a new active gaming platform AMERICAN EXPRESS – Developing future-facing brand behavior guidelines MICROSOFT – Product innovation and positioning STELLA ARTOIS – Creating a new content strategy TARGET – Designing a fan-based e-catalog TARGET – Inspiring trial prior to market entry TARGET – Designing shoppable ‘home storefronts’ JOSE CUERVO – Creating a guilt-free brand marketing platform YOTA – Developing a novel double display phone WIRED – Creating disruptive branding and design ZACAPA RUM – Creating a digital tasting experience