LIRON REZNIK
WORK
ABOUT
APPROACH
EXPERIENCE
CONTACT
LIRON REZNIK
WORK
ABOUT
APPROACH
EXPERIENCE
CONTACT
WORK
This is the index description.
FIGHTBALL – Inventing a new sport
Fitness & News Editorial
LEXUS – Reinventing the test drive
VODAFONE – Creating Vodafone’s first Internet service
LAND ROVER – Architecting a new customer experience
JAGUAR – Designing a new customer journey
BLUE NILE – Creating a powerful brand platform
TOMS – Shifting the brand’s model from ‘giving’ to ‘changemaking’
ALDO – Gamifying the shoe catalog
ABSOLUT – Developing a new product extension strategy
ADIDAS – Creating an Olympics creative platform
ALDO – Creating ALDO Shoes for Life
LEXUS – Creating an after dark in-car talk show
BUDWEISER – Creating a digital publishing platform
ASICS – Creating interactive content that Stops at Never
BUD LIGHT – Promoting Superbowl beer delivery
DKMS – Reinventing cause marketing
MOZILLA – Service design and invention
HUMANA – Developing the Freewheelin bike sharing program
RALPH LAUREN – Creating the brand’s first social media launch
HUMANA – Developing a new active gaming platform
AMERICAN EXPRESS – Developing future-facing brand behavior guidelines
MICROSOFT – Product innovation and positioning
STELLA ARTOIS – Creating a new content strategy
TARGET – Designing a fan-based e-catalog
TARGET – Inspiring trial prior to market entry
TARGET – Designing shoppable ‘home storefronts’
JOSE CUERVO – Creating a guilt-free brand marketing platform
YOTA – Developing a novel double display phone
WIRED – Creating disruptive branding and design
ZACAPA RUM – Creating a digital tasting experience
